完成联名活动多地视觉延展，并支持 5 场北京地区活动与 1 场全国性活动上线。Extended a co-branded campaign across destinations and supported five Beijing activations plus one national activation.
Visual Designer / Digital Media Art
数字媒体艺术本科在读，聚焦品牌视觉、运营设计、编辑排版与 AIGC 辅助创作。Digital Media Art student focused on brand visuals, operation design, editorial layout, and AIGC-assisted creation.
Ray Lei / 雷泽聪
R / LRay Lei我是 Ray Lei（雷泽聪），聊城大学数字媒体艺术本科生。我的实践集中在品牌与活动视觉、新媒体内容和视频编辑，并以 AIGC 工作流支持多平台快速迭代。I am Ray Lei (Lei Zecong), a Digital Media Art undergraduate at Liaocheng University. My work spans brand and campaign visuals, social content, and video editing, with AIGC workflows supporting fast iteration across platforms.
在新东方、自如总部与 ZSPACE 餐厅的实习中，我把需求转化为可交付的视觉系统，覆盖海报、讲义、活动物料与社交账号内容。Across internships at New Oriental, Ziroom headquarters, and ZSPACE, I turn briefs into deliverable visual systems for posters, teaching materials, campaign assets, and social channels.
Profile
Ray Lei / 雷泽聪Ray Lei / Lei Zecong聊城大学 / 数字媒体艺术Liaocheng University / Digital Media Art2023.09 - 2027.072023.09 - 2027.07专业排名 3/40Academic ranking 3/40
Capabilities
从品牌视觉到新媒体运营，能够独立完成平面、视频、三维与 AIGC 辅助工作流。From brand visuals to new-media operations, I work across graphic, video, 3D, and AIGC-assisted production.
品牌与活动视觉Brand & Campaign Visuals新媒体运营New-media OperationsPhotoshopPhotoshopIllustratorIllustratorInDesignInDesignProcreateProcreatePremiere ProPremiere Pro剪映JianyingAfter EffectsAfter EffectsMayaMayaUE5UE5AIGC 工具与工作流AIGC Tools & Workflows
为新东方物理讲义完成图表重绘、公式排版与版式规范化。Redrew diagrams, typeset formulas, and standardized layouts for New Oriental physics materials.
运营 3 个小红书账号与 2 个视频号，累计带来 10 万+ 流量。Supported three Xiaohongshu accounts and two video channels, generating 100K+ traffic.
Experience
教育、校园项目与实习经历按时间整理，默认展示关键信息，展开后可查看职责与个人贡献。Education, campus work, and internships are organized chronologically, with key facts first and contribution details on demand.
Education
教育与校园经历Education & Campus
2023.09 - 2027.072023.09 - 2027.07数字媒体艺术Digital Media Art
聊城大学Liaocheng University数字媒体艺术专业本科在读，专业排名 3/40。Digital Media Art undergraduate, ranked 3rd among 40 students.
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- 主修数字品牌包装、品牌形象设计、数字剪辑合成、信息可视化设计、数字界面设计。Coursework includes digital brand packaging, identity design, editing and compositing, information visualization, and interface design.
- 获米兰设计周山东赛区二等奖、校级优秀学生干部、聊大杯辩论赛一等奖与校级二等奖学金。Awards include Milan Design Week Shandong second prize, Outstanding Student Leader, debate competition first prize, and a university second-class scholarship.
校园项目Campus Project红色文化展览视觉设计与执行Red Culture Exhibition Visual Design
红色文化展览馆项目Red Culture Exhibition Project围绕官方展陈需求完成主题视觉、宣传物料与配套媒介内容的设计制作。Designed the exhibition theme, promotional assets, and supporting media for an official red culture exhibition.
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- 与政府部门保持协作，准确理解官方表达规范与内容审核要求。Collaborated with government departments and followed official language and content-review requirements.
- 结合 AIGC 工具辅助元素生成与方案迭代，在政治准确性与传播效果之间保持平衡。Used AIGC tools for asset generation and iteration while balancing political accuracy with communication impact.
校园任职Campus Role学院官方微信公众号内容负责人Official WeChat Content Lead
学院官方微信公众号 / 文体活动部College Official WeChat / Student Activities负责日常运营、文章撰写、视觉排版与选题策划，兼任文体活动部副部长。Led daily operations, writing, visual layout, and topic planning while serving as deputy head of student activities.
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- 任期内粉丝净增 800+，平均阅读量与点赞量同步提升约 200%。Delivered 800+ net follower growth and roughly 200% increases in average reads and likes.
- 围绕校园热点策划并撰写高互动推文，负责活动宣发海报、账号选题与内容摄制。Planned high-engagement campus stories and handled campaign posters, account topics, and content production.
Internship
实习经历Internship Track
2025.07 - 2025.092025.07 - 2025.09视觉设计实习生Visual Design Intern
北京新东方学校 高中一对一部门 物理学科组New Oriental Beijing, Physics Team完成 20+ 张课程海报与宣传物料，支持 8+ 个课程及活动宣传节点。Produced 20+ course posters and promotional assets across 8+ course and event campaign moments.
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- 完成 5 套、累计 200+ 页物理讲义的视觉优化与规范化排版，包含 40+ 处图表重绘和重点公式排版。Optimized five physics handout sets totaling 200+ pages, including 40+ diagram redraws and key formula layouts.
- 累计完成 30+ 项设计任务，按时交付率 100%，覆盖需求沟通、设计、反馈修改与终稿输出。Completed 30+ design tasks with 100% on-time delivery from brief and design through revisions and final output.
2026.05.27 - 2026.08.262026.05.27 - 2026.08.26品牌设计实习生Brand Design Intern
北京自如信息科技有限公司 总部Ziroom Headquarters负责全国联名活动主视觉及 7 个目的地的海报与多渠道视觉延展。Designed the key visual and multi-channel extensions for a national co-branded campaign spanning seven destinations.
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- 活动累计实现 UV 97.7 万、留资 29.6 万、商机 5,617 个、新签 3,693 单，留资目标达成率 91.3%。Campaign results reached 977K UV, 296K leads, 5,617 opportunities, 3,693 new contracts, and 91.3% lead-target attainment.
- 承接客户端、业主端运营海报，以及 App Banner、开屏、弹窗、公众号长图和企业活动视觉。Delivered customer and owner posters, App banners, launch screens, pop-ups, long-form WeChat graphics, and corporate event visuals.
- 累计支持 5 场北京地区活动与 1 场全国性活动的前端视觉设计上线。Supported the launch of visual design for five Beijing activities and one national activity.
2026.05.27 - 2026.08.262026.05.27 - 2026.08.26餐饮品牌视觉设计师Restaurant Brand Visual Designer
ZSPACE·如味厅（自如旗下餐饮品牌）ZSPACE Art Restaurant by Ziroom参与品牌视觉体系搭建，为高端私宴与商务宴请场景输出统一的品牌物料。Helped build a coherent brand visual system for premium private dining and business-hosting contexts.
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- 完成菜品海报、饮品海报、菜单、七夕庭院私宴主视觉与线上推广素材。Designed food and drink posters, menus, a Qixi courtyard event key visual, and online campaign assets.
- 面向线上线下多平台完成视觉延展与尺寸适配，保持品牌、餐饮与活动视觉统一。Extended brand, food, and event visuals across multi-platform online and offline formats.
2026.05.27 - 2026.08.262026.05.27 - 2026.08.26新媒体运营 / 视觉设计 / 视频剪辑New Media / Visual Design / Video Editing
北京自如信息科技有限公司Ziroom负责 3 个官方小红书账号与 2 个官方视频号的选题、视觉、内容摄制和运营支持。Supported topic planning, visuals, content production, and operations for three Xiaohongshu accounts and two official video channels.
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- 完成公众号封面、正文配图、活动海报、信息长图，以及视频筛选、剪辑、字幕、配乐和封面设计。Created WeChat covers, article graphics, campaign posters, infographics, and end-to-end video edits with subtitles, music, and covers.
- 官方账号累计流量达 10 万+，通过内容与视觉优化使留资成本降低 20%、开口成本降低 30%。Generated 100K+ traffic and reduced lead-acquisition cost by 20% and initial-contact cost by 30% through content and visual optimization.
Selected Works
聚焦品牌视觉、运营设计、个人创作与 AIGC 实验，呈现从概念到交付的完整设计路径。Brand visuals, operation design, personal studies, and AIGC experiments presented from concept through delivery.
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